Horrible Disappointment.

I thought the NBA was concerned with their image. Does the NBA not understand that this generation of entertainment consumers view an app as a representation of the organization?
I love the NBA, but the Association is obviously incompetent in the use of technology and ignorant of the value their fan base places in well executed applications.
The NBA should fire those responsible for this app and make a focused effort to fix this increasingly important method for sports/entertainment consumption immediately.
iPhone, iPad, Apple TV, all the NBA apps are unbelievably bad.
Apple, just so you are aware. I watch the NBA app on my Roku- it just works.

WldWldWest about NBA: Official App, v2016.2.1